Client: Thorpe Park

Branding The UK’s tallest & fastest rollercoaster is not a brief you come across everyday. 

Thorpe Park, renowned for its thrilling attractions, was set to unveil Hyperia—the UK's tallest, fastest, and most weightless rollercoaster. The challenge was to create a brand and launch campaign that would resonate with the Gen Z demographic, driving significant interest and attendance.

We launched a bold, multi-faceted campaign to introduce Hyperia, the UK’s tallest and fastest rollercoaster, to a young and thrill-seeking audience. At the heart of the campaign was the creation of the ‘Find Your Fearless’ platform, designed to capture the spirit of adventure and transformation that Hyperia represents.