STAY DOWN
BRAND | FILM | CAMPAIGN
Client: The Social Mobility Foundation
“New research shows the horrifying truth that employees from working-class backgrounds are being paid less than their middle-class peers.
Classism is an insidious force holding people down that rarely shows itself explicitly. It includes unnerving, euphemistic concepts like someone lacking ‘polish’ – which we routinely hear in the professional workplace – that ultimately lead to this Class Pay Gap.”
Our partnership with SMF which has spanned several years has led to some of our most creatively interesting work. ‘STAY DOWN” is no exception - A fully fledged horror movie trailer set in modern day london.
An unbelieveably fun brief to work on with so much creative freedom all leading to a premiere at Camden’s famous Roundhouse.

















